“We are reimagining and reinventing FarmVille, taking advantage of Zynga’s learning in the social space and what we bring from traditional gaming. “We asked ourselves, ‘What does the next generation of FarmVille look like?'” said LeTourneau. Their team had both social and traditional gaming experts. LeTourneau and FarmVille 2’s director of design, Wright Bagwell, both joined Zynga around 18 months ago after they left Electronic Arts. In short, FarmVille 2 appears much more like a living simulation of how to run a real farm - it’s a real game instead of just a mindless clickfest. You now run a farm as an ecosystem, where your actions and help from your friends lead to real causes and effects. From the start, Zynga wants players to see that the game is visually richer and has a more personalized feel for what it is like to run a farm, according to Tim LeTourneau, the vice president of games at San Francisco-based Zynga, in an interview with GamesBeat.
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